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Lauren Perna is a South Shore Conference For Women Panel Speaker: Speaking Up and Standing Out Online and In Person

Personal branding is the biggest buzzword in business, whether you work for yourself or someone else. The general message is you need to find a way to differentiate yourself and share your unique opinions. But that doesn’t always come easily to everyone. And if you’re not a communications professional, it can be challenging to figure out what to say, where to say it, and how to say it.

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Lauren Perna is a FabOver40 Nominee

In my 40's I have become the most confident and authentic version of myself, letting go of all the things that were holding me back like drinking and unhelpful thinking. I spent most of my 20's and 30's with low self-esteem, feeling unworthy and ashamed of my mental illnesses. The year I turned 40 was the year I started my business and it turns out entrepreneurship was the best thing for me. I have thrived in my 40's, and learned how to embrace myself including my anxiety and depression!

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