Lauren Perna Lauren Perna

When Your Private Life Doesn’t Match Your Public Persona

As founders, we’re often told to “show up authentically.” But what does that actually mean—and how much of ourselves do we need to share?

In this piece, I explore the tension between our private lives and public personas, why that gap doesn’t make you inauthentic, and how to think about boundaries as you build your brand.

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Lauren Perna Lauren Perna

Appreciation for the Pause

As founders, we often assume the hardest work is building the business or refining the service. We also assume pauses mean stepping away from the work entirely. But sometimes the hardest and most important work is the pause itself.

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Lauren Perna Lauren Perna

Grieving While Running a Business

When my soul dog passed away, my body and heart needed time to rest, to grieve, to learn how to live without her. But as a business owner, an anxiety girlie, and a lifelong overachiever, I genuinely didn’t know how to step away and do…nothing.

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Lauren Perna Lauren Perna

Turning Awareness Into Action

Days like World Mental Health Day make me wonder: after the green ribbons and mental health stats fade into the depths of our feeds, what happens next? Are we taking action to make changes?

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Lauren Perna Lauren Perna

A Simple Tool for When You’re Struggling

I felt my motivation and excitement slowly petering out over the last few months. But sometimes when you can’t do anything at all, the best way to get going is to start super small.

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Lauren Perna Lauren Perna

Permission to Be Enough This Year

My word of this year was COMMIT because I wanted to stay laser-focused and committed to my goals, my routines, and my growth. When none of that took shape right away, I started to spiral. Until it hit me: I’m doing all I can. And that is enough.
In this newsletter, I talk about overcoming my feelings of not doing or being enough.

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